Ethics and Technology - 1492 Words

Keith Vaughn CPSC110 Thomas 6/13/2013 Ethics and Technology The rapid advancement of technology greatly affects how we live. Literally speaking, we are now in the age where everything moves at our fingertips. From gadgets, to internet, agriculture and almost every aspect of our lives technology is confronting us affecting our decisions, affecting even the way how we interact with one another. The days when letters are delivered through postal mail are almost over; the day when communications will take many days to be completed is vanishing; now we are bringing our plants into the laboratory in the hope to cultivate a better species. No matter how we see it, technology now dictates the pace of our lives, and we must adopt and move fast†¦show more content†¦This technology has been successful even with all the ethical issues and concerns. Countless ethical issues will emerge with the use of computers and the internet among the biggest being privacy and confidentiality. While the law mandated that the unauthorized passing and obtaining of information are illegal and therefore unethical, the unlawful passing and obtaining of personal information happens every second on the internet. Adding to this are the issues on copyrights, plagiarism, hacking and spamming which the taking of other’s property (Akcay 121-125). Technology if used properly is a great weapon for human progress however if utilized in an unethical fashion this could also be a cause for human degradation and could bring disastrous results. For example, if technology on GMO will be used ethically this could lead to the tremendous growth in food production and could be an instrument to end world hunger in the future but if this technology will only be used for profit and fame the risk will surely come without proper compensation and endanger human lives. Another example is the internet. The internet enables the world to be connected to one another. In an instant we can send messages even communicate with our loved ones face to face even from thousands of miles away, 24 hours a day. We can hasten banking, commerce and any other transaction even education. These areShow MoreRelatedTechnology and Ethics4882 Words   |  20 PagesEssay on Technology and Ethics Essay on Technology and Ethics As the technological advancements are taking place day by day concerns are growing among the various religious and ethical groups about the ethics involved in the kind of technology. As we know that there are pros and cons of using any technology but sometimes many protest that the technologies are more of used for the selfish purposes to fulfill human needs than to be beneficial for the mankind. Lets take the most common example ofRead MoreEthics in Technology Essay1555 Words   |  7 Pagescomputerized technology, computer engineers had to believe that their contribution to the development of computer technology would produce positive impacts on the people that would use it. During the infancy of computer technology, ethical issues concerning computer technology were almost nonexistent because computers back then were not as multifaceted as they are today. However, ethical issues relating to computer technology and cyber technology is undeniable in today’s society. Computer technology playsRead MoreThe Ethics Of Information Technology812 Words   |  4 Pagesthe board will be from a class such as Ethics in Information Technology. My first take away is that ethics cannot be defined narrowly. It is a broad topic that can be approached from many different perspectives. Frank Navran of the Ethics Resource Center (ERC) defines it as the study of what we understand to be good and right behavior and how people make those judgments (UMUC Library, 2016). However, when viewed from the perspective of information technology or the digital world, ZUR Institute definesRead MoreInfluence Of Ethics On Technology3600 Words   |  15 PagesAt first glance ethics and technology seem to have no interaction. However, we see the influence of ethics on technology both from the profession and the public. For example the code of professional ethics has changed the procedures in different parts of science, engineering and technology, and has given a particular direction to the types of projects done, their scope, and implementations. The sensitivity of consumers to choose moral values has also resulted in the change of direction for manyRead MoreTechnology Ethics in the Classroom Essay704 Words   |  3 PagesTechnology in the classroom is important to assist in the learning process; however this is creating new challenges for teachers. Teachers are now required to educate students on the importance of technology ethics. Computer ethics is the moral guidelines that govern the use of computers and networks (Shelly, G, Gunter, G, and Gunter, R 2012). Ethics in the classroom also requires teachers to explain what plagiarism is and the proper way for students to give credit for information attained fromRead MoreInformation Communication Technology Ethics823 Words   |  4 PagesInformation and Communication Technology Ethics | Reflections | This document contains the reflections on all topics and lectures taught in the class mentioned above. | | Reflection (1) Philosophy amp; Ethics; â€Å"allows us to breakout of prejudices and harmful habits that we held since we were too young or too naà ¯ve to know better†. Also allows us to see and appreciate other views of the world and study it to see â€Å"the consequences of our views†, because what we think amp; know might notRead MoreThe Ethics Technique Of Wearable Technology1278 Words   |  6 Pages Assessment 1 – Doing Ethics Technique Wearable Technology Nagur Bhasha Shaik 11614204 ICT506 IT Ethics shaiknagurbhasha@gmail.com Wearable Technology We are as of now appended to (actually and metaphorically) various innovations that screen our practices. The wellbeing taking after excitement has incited the progression of numerous armlets and catch on devices that screen steps taken, activity levels, heart rate, et cetera., likewise the methodology of common equipment that can be layered,Read MoreEthics and Reproductive Technology Essay863 Words   |  4 PagesEthics and Reproductive Technology Reproductive technology has come a long way in the last twenty years and continues to make expansive advances. The question where do babies come from is becoming harder and harder to answer. The response used to sound something like when a man and a woman love each other very much#8230; now with in vitro fertilization, fertility drugs, and sperm/egg donors as well as future advances the answer will take on a new twist #8230;they go to see a doctorRead MoreEthics and Technology What Is the Relationship?1994 Words   |  8 PagesEthics and Technology What is the Relationship? Rick Wagoner Information Education Technology 600, Section 002 Professor Dr. A Zargari September 10, 2004 Ethics and Technology What is the Relationship? With technology as well as many other fields of study or concentration we must be sure of our actions and motives before studying, researching, creating, developing, or implementing a new advancement. Consideration must be given to the results of our actions as a measureRead MoreCan Technology Affect Ethics and Culture1013 Words   |  5 PagesCan Technology Affect Ethics and Culture? Jeremiah Johnson TEC/401 Linda Poole November 16, 2006 Can Technology Affect Ethics and Culture? In today s work environment, workers are expected to know more than ever before. With the growing of technology comes more knowledge that end-users must know, so it is important for workers not to be distracted by unethical practices. However, with technology also comes a more defined sense of communication, which can be good or bad. This improved communication

Monroe Surname Meaning and Family History

Monroe is a Scots Gaelic surname meaning from the mouth of the river. From bun, meaning mouth of and roe, meaning a river. In Gaelic the b often becomes an m - hence the surname MONROE. Surname Origin: Scottish, Irish Alternate Surname Spellings:  MUNROE, MUNROSE, MONRO, MUNRO, MUNREE Famous People James Monroe: 5th president of the United StatesMarilyn Monroe:  American actress (born  Norma Jeane Mortenson)Vaughn Monroe: American singer, trumpeter and big band leaderBill Monroe: American musicianAlan H. Monroe: professor; creator of Monroes motivated sequence Where the Monroe Surname is Most Common According to surname distribution from Forebears, the Monroe surname is most common in the United States, where it is popular throughout the nation. It is found in greatest numbers in some of the largest states by population, including Texas, California and New York, as well as North Carolina and Florida. WorldNames PublicProfiler  also identifies Monroe as most common in the United States, including the District of Columbia, North Carolina, Indiana, Alaska, Louisiana, Virginia, Kentucky, Idaho, Michigan, and Mississippi. Genealogy Resources Meanings of Common Scottish  Surnames: Uncover the meaning of your Scottish last name with this free guide to the meanings and origins of common surnames from Scotland.Monroe  Family Crest: Contrary to what you may hear, there is no such thing as a Monroe  family crest or coat of arms for the Monroe surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.Munro DNA Surname Project: Individuals with the Munro surname and variations such as Monroe  are invited to participate in this group DNA project in an attempt to learn more about Monroe family origins. The website includes information on the project, the research is done to date, and instructions on how to participate.Family Genealogy Forum: This free message board is focused on descendants of Monroe  ancestors around the world.FamilySearch: Explore over 1.3  million results from digitized  historical records and lineage-linked family trees related to the Monroe  surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints.Surname Mailing List: Free mailing list for researchers of the Monroe  surname and its variations includes subscription details and searchable archives of past messages.DistantCousin.com: Explore free databases and genealogy links for the last name Monroe.GeneaNet: GeneaNet includes archival records, family trees, and other resources for individuals with the Monroe  surname, with a concentration on records and families from France and other European countries.The Monroe  Genealogy and Family Tree Page: Browse genealogy records and links to genealogical and historical records for individuals with the Monroe  surname from the website of Genealogy Today. References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick, and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

The Legal Definition Of Child Abuse Essay - 2001 Words

The legal definition of child abuse is deliberately broad to cover any situation where there is ‘reasonable cause to suspect a child is suffering, or likely to be, significant harm’ (Children Act 1989:C41:PV:S47). To bring clarity, Working Together (2015) identifies four main areas of child maltreatment, including abuse in terms of physical, emotional and sexual, as well as neglect. The policy also gives a brief overview of typical scenarios appearing within each category. For instance, physical abuse entails acts like poisoning and hitting, failure to protect a child from harm constitutes as neglect, whilst making a child feel inadequate or humiliated is classified as emotional abuse. It can be stated that the three categories and examples highlighted particularly appertain to the case study. Dave’s experiences also substantiates evidence stating how child maltreatment typically coexists with other forms (Briere and Runtz, 1988). Yet co-occurrence is not always apparent as some forms of abuse are less obvious than others. As shown within the case study, even if concealed, physical abuse leaves visible marks, like bruises. On the other hand, professional curiosity is necessary to spot the signs of neglect since it is generally obscure (Glaser, 2002). According to Brandan et al (2014) neglect fails to discriminate as children in affluent homes are known to have been left in prams so the house stays tidy. In contrast, the link between poverty and substance misuse isShow MoreRelatedThe Legal Definition Of Child Abuse2189 Words   |  9 PagesI choose to research child abuse because I have seen a lot of it and I just wanted to inform other people about it. The reason I have seen a lot of child abuse is because my aunt is a foster mom and most of the kids that she has fostered are abused and some have been adopted into my family. I have seen how much it still affects them even after years of living with someone else and being able to talk openly about the abuse. They still have issues and act out as a result of these issues. The numberRead MoreEmotional Abuse in Canada Essay1564 Words   |  7 Pagesmaltreatment and abuse go unreported each year because children and youth may not be aware that it is happening to them. Other forms of abuse such as physical abuse, sexual abuse, neglect, or exposure to violence are more readily known about and easier to label and understand. Emotional maltreatment, however, is much harder to identify and define. One broad and general definition of emotional abuse states emotional maltreatment â€Å"involves acts or omissions by those in contact with a child that are likelyRead MoreThe Legal Repercussions Of Child Abuse1112 Words   |  5 PagesChild abuse. A term that most of us believe to be aware of, but one ought to wonder, are we really aware of it? how one recognises child abuse ?, What are the legal repercussions of child abuse ? How common is it in countries less developed? Is it common in the United States? Does it intervene with â€Å"old style† paren ting? What entities provide such information? Well before answering any of this question is imperative to acknowledge the very basic of such topic. The webpage Childabuse.org (a governmentalRead MoreRichard J. Gelles s The Book Of David1054 Words   |  5 Pagesthat keeping troubled families together was what was best for the child. However, he changed his mind after he reviewed the tragic case of David Edwards, who was an infant killed by his mother after falling through the gaps of the child welfare system. David had an older sister who was taken from their home after obtaining juries leading to hospitalization. She was later removed from her parents care after they pleaded guilty to child neglect. A month after David’s birth, Mr. and Mrs. Edwards voluntarilyRead MoreThe Effects Of Sexuality On Children s Sexual Abuse1652 Words   |  7 Pages(1996) outlines that in history there have been recorded a multitude of examples of sexual maltreatment of children, that in nowadays would be defined as child sexual abuse. Only in the last three decades there have been a strong and overwhelming societal response towards this su bject which sanctions and condemns it . Throughout history, child sexual abuse term has constituted a major concern for many researchers and professionals, as it is seen as a complex phenomenon with a complexity of connotationsRead MoreQuestions On Learning Activities Questions1106 Words   |  5 Pages Assigned Questions: Chapter 2: Learning Activities Question 1 2 1. a. Provide a complete citation for the article (author, year, title, journal). Hopper, J. (2013, June 2). Child abuse statistics, research and resources. Retrieved from http://www.jimhopper.com/abstats/ 1. b. Provide a photocopy of the suggestion for future research (or simply quote the section). Whatever the population and sample, researchers have to ask questions. They can ask questionsRead MoreThe Nursing Ethics Of Advocacy919 Words   |  4 Pagesa nurse providing home care to a mother, and you suspect child abuse after observing the mother’s reaction to her child† (as cited by Arizona State University, 2014). When faced with a moral dilemma, a competent nurse incorporates ethical, bioethical and legal considerations. In the proposed story, incorporating the nursing ethics of advocacy, beneficence, nonmaleficence and collaboration will guide the nurse towards an appropriate and legal course of action. Primary Ethical Principle: Advocacy AdvocacyRead MoreLegal and Ethical Issues in Childcare1392 Words   |  6 PagesPART A: TERM PAPER QUESTIONS ANSWERS - LEGAL AND ETHICAL ISSUES IN CHILDCARE 1) Record the relevant government agency that deals with child protection in your state – South Australia. The South Australia Department for Families and Communities (DFC) is responsible for child protection among other things. (COAG) Families SA runs the Child Abuse Report Line on 131 478. The Report Line is the focal point where all child protection concerns are to be reported. There are three teams in operationRead MoreIs It Illegal For A Child As A Form Of Discipline? Essay1691 Words   |  7 PagesIs it illegal in Australia to slap or smack a child as a form of discipline? Should it be? In Australia it is legal to smack children as a form of discipline, however this is something that should be seriously looked at, as it can lead to severe consequences, such as psychological damage, through parents abusing their children. On the other hand, there is a need to discipline children, but this can be achieved through alternative punishments, rather than parents resorting to a scornful slap. TheRead MoreChild Abuse Prevention and Control; Can Physical, Sexual or Psychological Abuse Be Controlled Within the Household?820 Words   |  4 PagesChild abuse is a serious and widespread problem throughout the world. It can take the form of sexual abuse, physical or psychological mistreatment , or child neglect. Can child abuse be prevented? Can the child abuser be rehabilitated? What can be done within your own home or community to prevent or control child abuse? Once discovered, child abuse can be addressed, but how does one report child abuse, and what are the legal requiremen ts for reporting the abuse? Are you aware of the effect that the

Running Head Cultural Diversity Better Employee Diversity1.

Running Head: Cultural Diversity better Employee Diversity 1 Cultural Diversity better Employee Diversity 7 Cybermate Infotek Limited Should Overcome Cultural Diversity Issues to Increase Employee Retention MS 611 - Project Done by Harikrishna Nimmaneni As Partial fulfillment of Degree. Table of Contents I. Abstract - Experience in the company - Change Proposition II. Introduction - Understanding the culture - Adjusting the diversity III. Define Problem - Existing Culture of the company - Change to the culture ? Success. IV. Body of Paper - The existing culture of the company ? In detail - The culture adjustment required - The location based and understanding the culture - Immediate change and time†¦show more content†¦Experience in the company: My experience with the company as a part of an integral part of the organization and understand the company as an insider and to understand the environment, associating with the company has provided a broader view, a challenging understanding of the need to change the cultural diversity to help new employees feel comfortable. The existing employees to associate smooth transition to work and with new colleagues to help one another to grow and bring profit to the company and to their own careers helping one another. Change Proposition: The proposition for the change in the cultural diversity listed in this paper and following the implementation will give a different dimension to change and growth in all fields helping employees to retain and build a rapport with the company. Helps the clients to trust the company and helping the management take a risk in business with trust on employees and their talents due to retention. INTRODUCTION The company in question is Cybermate Infotek, and indulged in local and global projects and has diverse cultural employees. The management has incorporated many projects globally and has many employees from different cultures that work in diversity in the company, but the company is struggling to retain employees, as they do not have any diversity in the cultural aspects. Hillary Clinton said, ?What we have to

Bhagavad Gita Free Essays

Think of the phrase â€Å"finding yourself†. What does that truly mean? What makes it possible for a man to be able to find out who he himself is? Must we all be peaceful? Ghandi said, â€Å"Each one has to find his peace from within. And peace to be real must be unaffected by outside circumstances. We will write a custom essay sample on Bhagavad Gita or any similar topic only for you Order Now † In the Bhagavad Gita, we learn the lesson of finding our inner selves (â€Å"twin†) first before answering questions of others. According to the God Krishna, our desires are what cause our evil deeds, and in order for us to be free, we must control our desires. This can only be done through practice. Is peace what we all really want for ourselves in the end? First we must think of what peace is. It can be a state of harmony between people or groups or even a freedom from them, but it can also be known as freedom of the mind from annoyance, distraction, anxiety, an obsession such as a state of tranquility or serenity. Is that what we want in life—to be able to not worry about the troubles in life and just be happy? Peace gives us a calm and relaxed state of mind that helps bring about that joy and happiness. Happiness is what we are all trying to achieve in life. We fight for what will help us and our loved ones because it makes everyone happy. If you were to find yourself first, then no one would have to worry about to helping others or putting people down in order to help themselves because everyone would be taking care of themselves first. This state of comfort is an amazing state, but we as humans are driven by our desires and emotions, so can we truly have peace? One emotion can lead to another, and Lord Krishna says that it will all end in ruin because our desires are what cause the evil actions we do. Our â€Å"desire for pleasure and power† are what lure us to the evil actions (2. 43). So if our desires are what get us in trouble and make us sin, how do we stop them? The only way to stop these wrong-doings is to control our desires. â€Å"When a man gives up all desires that emerge from the mind, and rests contented the Self by the Self, he is called a man of firm wisdom† (2. 55). In other words, you have to drop your desires and not care about them in order to find yourself and be happy with how you are. Only when you get rid of all selfish thoughts will someone be able to renew themselves. He describes it almost as if it’s a rebirth. You do not think of the consequences, you just do it. If you let go of the expectations put upon us by society, there is no disappointment for yourself. Lord Krishna describes â€Å"firm wisdom† as the ultimate level of peace. He thinks that this firm wisdom is what we as humans should try to strive for. We must abandon â€Å"[A]ll desires born of [our] own selfish will, [and] a man should learn to restrain his unruly senses with his mind† (6. 24). The unruly senses he speaks of are the desires. He whose mind is untroubled by any misfortune, those craving for pleasures has disappeared, who is free from greed, fear, anger, who is unattached to all things who neither grieves nor rejoices if good or if bad things happen—that man is a man of firm wisdom† (2. 56-57). This further explains what â€Å"firm wisdom† is and makes you think of these traits as being almost God-like. Does God have this â€Å"firm wisdom† Krishna speaks of? Lord Krishna says that the mind is stronger than the senses that cause the desire, so we know that we can overcome these desires. The only question to answer now is how we can accomplish that. As the saying goes, â€Å"Practice makes perfect†, so this is the only way to control our desires. All of us think differently on the inside than the way we act on the outside. That is why we must learn to control our inner twin. Lord Krishna says, â€Å"†¦the mind is restless and hard to master; but by constant practice and detachment it can be mastered in the end† (6. 35). It is as if you have to make it a ritual and constantly do it. For example, giving up something for lent you have to control and practice your desire of not doing or eating what you gave up. If you cheat, even just once, you break the cycle and make it harder for you not to do it again. Practice gives you a routine to follow, and once you do it for so long, it almost comes natural and then you have nothing more to worry about. At this point, you are at peace not only with yourself but also with the people around you. Lord Krishna says if you accomplish this overwhelming task of self-control, you can fully surrender yourself to him in devotion, and so become an â€Å"advanced soul. † An advanced soul is he who has accomplished the steps of finding himself and has firm wisdom. On the other hand the impious souls find other objects to worship. How do we determine who are the advanced or impious among us? Are we only â€Å"advanced† if we believe in a certain god? However, we are striving to be God-like throughout our lives. Is there a point in striving for it if we know it cannot be done? In the Bhagavad Gita, we learn that in truth, finding God within us helps us find ourselves so this all helps find and keep the peace within us, which is what we want in the first place. How to cite Bhagavad Gita, Essay examples

Importance of Personal Branding Samples †MyAssignmenthelp.com

Question: Discuss about the Personal Branding. Answer: Introduction Personal branding is defined as the practice ofmarketing of a person and his career as a brand. Tom Peters first used the personal branding concept in 1997. Personal branding is a process of considering oneself as a brand and promotes the skills and capabilities possessed. This process is similar to brand promotions. As a business brand highlights its features and deliverables to its customers, personal branding helps in highlighting oneself as a brand. Personal branding is also considered as a unique art of branding oneself as an individual. This assignment highlights the various concepts related to personal branding, along with the steps that are required for the effective personal branding. The importance personal branding has also been shade light upon, in this assignment. The relation between the personal branding and being employable has also been shed light upon, in this assignment. Steps to develop personal branding Determining the areas of expertise One of the initial steps that need to be taken by an individual in personal branding. The areas of expertise need to be identified and highlighted. It is important that the area of expertises is narrowed down from a broad domain (Freling and Forbes 2013). For example, a person with a degree in Computer Science should narrow down the area of expertise and highlight those skills as a part of personal branding (Campelo et al. 2014). For an individual, it is essential to promote the skills, which the person is expertise. Highlighting the areas of expertise falsely, result in an adverse effect on the personal branding. The aim of personal branding of an individual is mainly to display the skills they posses and ensure that it reaches the intended recipients (Vallas and Cummins 2015). With the niche focus, the chances of being more reachable and accessible to a career opportunity will be witnessed. Writing and publishing the skills Personal branding is intended to highlight the skills that a person posses and ensure that these information reach the intended recipients (Freling and Forbes 2013). The best way to promote personal branding is to publish blogs or documents with the areas of specialization and promote on the various job portals or in blogs that are known to be accessed by recruiters or the other intended recipients. It is essential that each person have some unique feature to be distinguishable from the others, wanting to pursue the same career. Thus, personal branding helps a person to be distinguished from other people (Tukej et al. 2013). However, it is essential to ensure that in the quest of personal branding, the showcase of the personal and professional qualities are not irrelevant and redundant. This has a negative impression on the personal branding. The personal branding that is boosting about the skills too much might be unbelievable and not relied upon by the job providers and the job por tals. Being active and available on the social media and professional network An essential part of personal branding is being available on the social media as well as the professional networking sites (Freling and Forbes 2013). This shows the keenness of the person towards personal branding, as well as the urge of the person to be employable. The urge of career enhancement and self-promotions is also highlighted through being active and available in the professional network (McCorkle and Payan 2017). Personal branding focuses on highlighting the strengths in a person. Hence, care needs to be taken to avoid display of weaknesses. Developing a strong network In order to ensure that the personal branding is successful, it is important that a strong network be developed. Lack of development of a strong professional network will decrease the effectiveness of the Personal branding. With strong professional network, the person is able to ensure that the aim of the personal branding is fulfilled. Moreover, with strong professional network, the people in the network could be used to spread the professional strengths of the person, thus promotion of the person and his skills are achieved through personal branding (Freling and Forbes 2013). Hence, development of professional network and maintaining a good relation in the professional world is effective and important for the effectiveness of personal branding. Good relation with the friends and colleagues need to be maintained, such that they are able to contribute to the personal branding. Getting the personal branding reviewed It is important that, close friends and professional groups review the personal branding documents before it is published as blogs. This will act as a review. The changes according to the feedback obtained, could be made, thus enhancing the quality and reliability of the documents of personal branding (Dinnie 2015). Publishing the personal branding documents or publishing the blogs as a tool of personal branding has to highlight the skills and strengths that a person possesses, in a humble manner, without the display of pride (Freling and Forbes 2013). The tone in which the personal branding has to be done, should be appealing and attractive, without being a boost of oneself (Dessart et al. 2015). Thus, a peer review will ensure that the minor or major flaws will be identified and corrected, thus fulfilling the purpose of personal branding, successfully. Highlighting the leadership qualities Leadership quality in a person is one of the essential qualities that is useful in an career that a person pursues. It is important to highlight the leadership styles and the leadership traits that a person possess (Davis et al. 2014). However, appropriate example from incidents of college or workplace needs to be attached, in order to enhance the reliability of leadership qualities (Freling and Forbes 2013). Moreover, the leadership traits have to be linked with the industry in which the person could be employable. It is essential to identify such skills in oneself, which makes the person stand out in the crowd (Turri et al. 2013). For example, merely mentioning, The skill of leading others is possessed by me, might not be effective in personal branding. The decision-making qualities, along with the skills of conflict resolution have to be highlighted in personal branding. Describing the core values Along with the professional skills, it is essential to highlight the core values and ethical sense that a person possesses, as a part of personal branding. Along with the professional skills, the core values that a person posses, such as honesty, hard-work, trustworthiness, reliability, self-discipline. These core values have a key role to play, in shaping the career and hence have to be highlighted, along with the professional skills (Resnick et al. 2016). The core-values determine the personality of a person, along with assisting in shaping the career. Thus, it is essential that the core values and sense of morality is also highlighted, as a part of personal branding. Importance of personal branding The importance of personal branding lies in the effectiveness and enhancement of the career. Considering oneself as a brand and promotion of the strengths and weaknesses of the brand, helps in being employable. Personal branding is important for fresh graduates, who are looking forward to start their career (McCorkle and Payan 2017). Personal branding creates a scope for these fresher to give a strong background to their skills and ensure that they have a positive career ahead. Moreover, as a fresher, endorsement and references are important for a positive start of their career. Hence, personal branding should be given importance in case of the fresh graduates, who are about to start their career. With personal branding, a new platform for being employable and getting recognition is created (Freling and Forbes 2013). Thus, personal branding enhances the scope of being employable rather than being one amongst the crowd. This also helps a person stand out in the crowd and establish him self as a brand, being glorified in his individualism. Conclusion Personal branding is one of the activities, that is as important as the career of a person. Personal branding helps in identification of various skills and strengths that a person possesses, along with highlighting those, as in case of product marketing. Personal branding could be done using social media, as well as professional media. The stages in the personal branding have been highlighted, along with its importance. The significance of the personal branding lies in the enhancement of the career of a person, using personal branding to promote the skills and knowledge that he posses. Though the concept is not new, yet, people do not give much importance to the personal branding, as compared to the importance they give to their career. However, the more active a person is in personal branding, the chances of success in his career also increase. References Campelo, A., Aitken, R., Thyne, M. and Gnoth, J., 2014. Sense of place: The importance for destination branding.Journal of Travel Research,53(2), pp.154-166. Davis, R., Piven, I. and Breazeale, M., 2014. Conceptualizing the brand in social media community: The five sources model.Journal of retailing and consumer services,21(4), pp.468-481. Dessart, L., Veloutsou, C. and Morgan-Thomas, A., 2015. Consumer engagement in online brand communities: a social media perspective.Journal of Product Brand Management,24(1), pp.28-42. Dinnie, K., 2015.Nation branding: Concepts, issues, practice. Routledge. Freling, T.H. and Forbes, L.P., 2013. An empirical analysis of the brand personality effect.Journal of Product Brand Management. McCorkle, D. and Payan, J., 2017. Using Twitter in theMarketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding.Journal of Advertising Education,21(1), p.33. Resnick, S.M., Cheng, R., Simpson, M. and Loureno, F., 2016. Marketing in SMEs: a 4Ps self-branding model.International Journal of Entrepreneurial Behavior Research,22(1), pp.155-174. Turri, A.M., Smith, K.H. and Kemp, E., 2013. Developing affective brand commitment through social media.Journal of Electronic Commerce Research,14(3), p.201. Tukej, U., Golob, U. and Podnar, K., 2013. The role of consumerbrand identification in building brand relationships.Journal of business research,66(1), pp.53-59. Vallas, S.P. and Cummins, E.R., 2015. Personal branding and identity norms in the popular business press: Enterprise culture in an age of precarity.Organization Studies,36(3), pp.293-319.